Korean Netizens React: Reasons Behind BABYMONSTER’s Challenges in Gaining Popularity

In a recent discussion on Pann, titled “But seriously, why can’t BABYMONSTER hit big?”, South Korean netizens have been vocal about their perplexity regarding the YG Entertainment rookie girl group’s failure to gain significant traction in the competitive K-pop landscape.

“They’ve won on music shows, right?? Then why aren’t they more popular? With YG backing, good looks, and skills… it’s just weird how they don’t catch attention, ” one user wrote.

This sentiment resonates throughout the comment section, highlighting that BABYMONSTER possesses all the essential ingredients for success: striking visuals, impressive performance abilities, and solid vocals, as well as high production values. Yet, they seem to be missing that elusive viral element that has catapulted rookie groups like NewJeans and ILLIT to stardom.

Here are some comments from the discussion on Pann:

“The song isn’t that good..”
“There are too many members, and none have the star power on par with Jennie. Their concept overlaps too much with BLACKPINK, which is still very active…”
“When they’re all together, it just looks tacky.”
“They’re talented and attractive, but with so many members, it feels chaotic—there’s no clear point of entry for fans. Most importantly, the songs are weak. I expected them to improve after ‘Drip, ’ but ‘Hot Sauce’ was disappointing. If they had focused on just Ahyeon and Luka, along with 4–5 more members and better music, they could have really made waves.”
“Watching them feels like they’re balancing between being hardworking and overwhelming.”

Despite the mixed feelings, BABYMONSTER has managed to establish a noteworthy digital footprint. Their debut song, “SHEESH, ” climbed to the Top 10 of Korea’s Circle Digital Chart, and the group has amassed over 9 million YouTube subscribers, earning them recognition as “YouTube monsters.”

As the conversation surrounding their future unfolds, the audience is eager to see if BABYMONSTER can harness their potential and rise above the saturation of the fourth-generation K-pop scene.

Sources: Pann

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