Korean Netizens React to NewJeans Fans Sending Protest Trucks to HYBE

NewJeans has initiated a protest by sending trucks to HYBE’s office building on May 8th, and this will persist until the 10th.

The truck is adorned with various messages, including ones that express support for NewJeans and CEO Min Hee-jin. Other messages call for HYBE to ensure the success of NewJeans and CEO Min Hee-jin, and question the actions of HYBE’s CEO, Bang Si-hyuk. Additionally, there are pleas for HYBE to be kind and for Bang Si-hyuk to leave ADOR alone. The truck also displays criticism towards HYBE’s media play and urges them to focus on promoting NewJeans’s comeback rather than making jokes about independent labels.

The original post is from the website theqoo.

As the images of the protest trucks circulated on theqoo, netizens left their comments:

Despite the media play, HYBE does not actively promote NewJeans and some may view their actions as unethical.

“If you do not wish to support their comeback, please refrain from interfering. However, if you have no objection, allow ADOR to handle their independent activities.”

– I observe that the group’s pre-release music video is not being promoted adequately…

– Let’s cheer on NewJeans!

In the beginning, I was opposed to the concept of using luxury goods to promote NewJeans and having young girls serve as brand ambassadors for the company. However, I have come to understand that this is the core of what Newjeans represents.

– While I may not be a fan, I still stand by and support you all.

– NewJeans, Min Hee-jin, ADOR, let’s keep fighting!

– They brainstormed numerous impactful messages.