KSI Responds to “Miserable” Haters During DanTDM Controversy & Lunchly Criticism

British YouTube creator KSI has addressed the online ‘hate’ he encounters as criticism intensifies regarding his latest product, Lunchly, developed in partnership with Logan Paul and MrBeast.

Officially launched on September 16, 2024, Lunchly faced immediate backlash, with internet users questioning its claims of being a “healthier” alternative to Lunchables.

YouTuber DanTDM notably criticized the product in a viral tweet, accusing the influencer trio of “selling crap to kids who don’t know better than to trust the people who are selling it to them.”

In response, KSI quickly fired back, labeling Dan’s own line of toys as “crap.” The feud has continued, with KSI persistently taking jabs at his fellow YouTuber even weeks after Dan’s initial post.

Looks like crap to me 👍🏾 https://t.co/7aWMGQrhwN pic.twitter.com/CwjBWYT7Lr

— ksi (@KSI) September 17, 2024

KSI’s fans have expressed discontent with him, as many comments on his recent tweets urge him to “let it go.”

The YouTuber addressed the backlash he receives as an influencer during an October 4 interview with Clash Music. This interview is taking place amid ongoing discussions about his feud with DanTDM and the Lunchly controversy.

“I’m not a guy who shies away from criticism,” KSI remarked. “I’ve made so many mistakes, and I’ve messed up numerous times. But don’t take it seriously, because with Twitter… there’s a lot of angry miserable people who hate the world, hate their situation and take it out on people like YouTubers or celebrities.”

logan paul lunchly — Instagram: loganpaul

Logan Paul, KSI, and MrBeast launched Lunchly on September 16, 2024.

KSI also acknowledged that he tends to get trapped in cycles of negative thoughts while scrolling through social media — but he emphasizes that the key to overcoming negativity is not to take everything personally.

“There are moments when I question why I’m on Twitter or Reddit. It’s so easy to just scroll and scroll, getting caught in this loop and pondering what I’m doing with my life. You feel depressed, lose motivation, and eventually stop posting. It’s a vicious cycle. The secret is to never, ever take things to heart.”

So far, Dan has not made any further public comments regarding Lunchly since his September 16 tweet — a topic that fans continually raise in their replies to KSI.

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