The gaming landscape is about to undergo a significant transformation with the introduction of the ROG Xbox Ally, Microsoft’s answer to the growing demand for handheld consoles. Initially unveiled during the Xbox Showcase in June, this highly anticipated device has been the subject of extensive speculation regarding its pricing, especially following a recent leak from ASUS.
As consumers eagerly await the ROG Xbox Ally and its enhanced counterpart, the ROG Xbox Ally X, the critical question on everyone’s minds is: what will these devices cost? Understanding the financial commitment required is essential for potential buyers as they plan their purchases.
Until now, estimates of the console’s pricing have largely been based on comparative analysis with other devices. While some have speculated a price point around the forthcoming Switch 2, others looked to the existing ROG Ally handheld. Precious insights, however, emerged from a leak by 3djuegos, hinting at potential retail prices for both models.
Price Projections for the ROG Xbox Ally and ROG Xbox Ally X
According to the leaked information from 3djuegos, as seen on a preview of the ASUS website, the anticipated pricing for the devices is as follows:
- ROG Xbox Ally: €599 ($700 / £520)
- ROG Xbox Ally X: €899 ($1, 050 / £780)

While these figures provide a valuable indication, it’s crucial to approach them with caution. Pricing is subject to change until the official announcement is made, meaning these amounts may not reflect the final retail figures.
In terms of specifications, the ROG Xbox Ally is positioned to deliver impressive features: the base model is expected to include a robust 512GB M.2 SSD, while the premium Ally X is set to boast a larger 1TB M.2 SSD. Both devices will also feature a 7-inch Full HD (1080p) display, ensuring a vibrant gaming experience. The battery capabilities vary as well, with the standard model packing an 80Wh battery, whereas the X model will have a 60Wh battery.
For context, the most expensive variant of the Steam Deck, equipped with an OLED screen and 1TB of storage, retails for $649 (£569), while the newly launched Nintendo Switch 2 is priced at $449.99 (£395) with a comparable 1080p display and potential to upscale to 4K resolution. If confirmed, the ROG Xbox Ally will indeed position itself at the higher end of the handheld market, backed by competitive specifications.
As the gaming community awaits official pricing details, excitement continues to build around the ROG Xbox Ally and its capabilities. Will this high-end handheld live up to expectations? Only time will tell.
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