Logan Paul has explained the reasoning behind his collaboration with KSI and MrBeast to launch a Lunchables competitor, featuring nachos, Turkey Stack ‘Ems, and pizza, instead of opting for healthier choices like carrots and celery.
On September 17, 2024, the dynamic duo of Logan Paul and KSI announced their partnership with YouTube phenomenon MrBeast, merging Prime Hydration and Feastables into a new snack product.
The new product, named Lunchly, is positioned as a direct competitor to the well-known Lunchables brand, offering three distinct varieties: Pizza, Nachos, and Turkey Stack ‘Ems.
Following the launch, many social media users criticized the influencers for the “dogsh*t”product, urging Logan, KSI, and MrBeast to “do better”by creating a healthier option for children.
The trio quickly addressed the backlash, but in a recent video, Logan shared his perspective on why they opted to create a Lunchables competitor instead of including items like carrots, celery, and apple slices.
“I think we just see this fundamentally different than other people,” Logan stated. “Yes, we could have created a lunch meal with carrots, celery, and apple slices, but I don’t eat that sh*t. I don’t! Sorry, that’s not entirely true. I will eat those things, but for a lunch meal, that’s not what interests me.
“I have always wanted a fun lunch. I grew up on Lunchables, and I’ll admit it. We all have. I wouldn’t sell something that I wouldn’t eat myself, and I wouldn’t want to eat a lunch of carrots, celery, and apple slices.”
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Logan further elaborated on his excitement about teaming up with MrBeast, emphasizing that combining Prime and Feastables into a lunch kit was a “no-brainer” for him.
“Especially if, and this is what we’re forgetting, it’s better than Lunchables,” he added. “If we can take shelf space and market share from a company that isn’t delivering the best product possible, that’s a significant win for us.”
However, not all feedback regarding Lunchly has been negative. Twitch streamer Asmongold tested Lunchly against a traditional Lunchable on September 23 and found the differences between them to be minimal.
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