Min Hee-jin’s Past Photo Re-examined After Her Viral Press Conference Outfit

The controversy between HYBE and CEO Min Hee-jin of its subsidiary ADOR continues to be the most talked about topic among K-pop enthusiasts. Prior to joining HYBE, she served as the creative director for popular SM Entertainment groups such as Girls’ Generation, SHINee, f(x), EXO, and Red Velvet for over a decade.

Despite not frequently appearing in public, Min Hee-jin is well-known among K-pop fans due to her many years of experience in the industry. In 2019, she departed from SM and joined HYBE, where she began preparations to debut a girl group, later known as NewJeans.

On April 25th, the female CEO made a surprise appearance at an emergency press conference to address HYBE’s allegations and denounce the company. Min Hee-jin surprised everyone with her tired, makeup-free face and simple outfit, topped off with a ball cap.

After the event, Korean netizens resurfaced old photos of Min Hee-jin for further examination. These past pictures of the female CEO are now circulating on social media and online communities, showcasing her youthful appearance with full makeup. Many netizens have commented on her actress-like aura and resemblance to GFRIEND’s SinB.

Despite being born in 1979, Min Hee-jin is often praised for her youthful appearance. This can be attributed to her minimalist fashion sense and the outfits she wears in numerous SNS photos featuring NewJeans.

Min Hee-jin’s attire, consisting of a green striped sweatshirt and a blue ball cap, became a viral trend among K-pop enthusiasts and online users after her press conference. Many young individuals humorously refer to Min Hee-jin as the “it girl of K-pop’s 5th generation”and replicate her fashion sense. In addition, fans noticed the striking resemblance of Min Hee-jin’s outfit to the one worn by Minji in NewJeans’s latest concept teaser. This led to a surge in sales of Min Hee-jin’s shirt and cap on the brand’s website, resulting in an unprecedented phenomenon.

Origin: K14