MrBeast Addresses Major Global Issue He Aims to Solve with Feastables

YouTube sensation Jimmy ‘MrBeast’ Donaldson is making waves not just with his entertaining videos but also with his ambitious chocolate brand, Feastables. Recently, he shared compelling insights about the chocolate industry that have left fans and followers both surprised and enlightened.

Over the past few years, numerous content creators have successfully ventured into the merchandising realm, particularly within the food and beverage sector. The rise of YouTuber-branded products has been remarkable, and MrBeast has been at the forefront of this trend, collaborating with personalities like Logan Paul and KSI on ventures such as Prime and Lunchly, while also establishing his own independent brand, Feastables.

Transforming the Chocolate Industry

Since its launch in 2022, Feastables has achieved significant growth, expanding its product line to include various chocolate bars. However, MrBeast’s objectives extend beyond merely building a successful brand; he aims to reform practices within the chocolate industry. Reflecting on his journey, he acknowledged, “When I first started a chocolate company, I had no idea how much unethical behavior exists in this industry, with established companies often brushing off concerns with ‘this is just the way it is’.” In a post on X, formerly known as Twitter, he expressed his commitment to ethical cocoa sourcing over the past 15 months.

The YouTuber believes that Feastables stands out as the “only major American chocolate company” committed to sourcing cocoa ethically.“I’ve dedicated over 1, 000 hours to this cause so far. Over the next decade, I aspire to change how cocoa is sourced in America because the current situation is unacceptable, ” he shared.

Feastables pays its farmers a living income reference price, uses Fair trade certified beans, and works with CLMRS to audit and remediate child labor on our farms.(For context over 1, 500, 000 kids work in child labor on cocoa farms in west Africa).When I first started a…

— MrBeast (@MrBeast) February 4, 2025

MrBeast’s eye-opening comments highlighted the alarming reality of child labor in cocoa production.“When I first learned that 1, 500, 000 children were engaged in labor on cocoa farms, I thought it was a typo, ” he admitted. He further questioned why major chocolate companies, profiting billions annually, turn a blind eye to these issues. With determination, he expressed hope for meaningful change through his platform in the coming years.

When I first saw 1, 500, 000 kids worked in child labor on cocoa farms I thought it was a typo. How the fuck do chocolate companies making billions a year in profit on their backs not see an issue with this? Hopefully I can make change with my channel over the next few years.

— MrBeast (@MrBeast) February 4, 2025

Moreover, Donaldson elaborated on his continued collaboration with Tony’s Chocolonely, a company notable for its commitment to ethical sourcing within the supply chain.“They’re amazing, ” he concluded, underscoring his dedication to reforming the industry.

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