The MV for cignature’s latest song “Poongdung”was launched on its official YouTube channel on June 10. The song has a summer vibe with cheerful music and adorable lyrics. However, certain scenes in the music video, such as filming the members from a low angle or featuring them in revealing outfits, have sparked controversy and drawn criticism towards the group’s agency, C9 Entertainment, for objectifying the members.
On June 15, the group’s official channel posted a video showcasing the members’ reactions to the music video, further fueling the excitement surrounding it.
The agency has sparked anger among netizens as they observed the members’ reactions to the controversial scenes. For instance, Chaesol appeared bewildered and stunned, a stark contrast to her initial excitement at the start of the video.
Numerous fans are urging C9 to improve their treatment of cignature.
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