New Feature: YouTube Sponsored Segment Skipping with Paid Subscription

YouTube is introducing a new option that allows YouTube Premium users to skip sponsored sections within videos.

A large number of YouTube videos are sponsored by various brands. It is common to see creators, such as Mr Beast, promoting these brands. However, the creator has recently faced criticism for allegedly employing “dishonest”methods to persuade viewers to watch certain segments.

These sponsored segments, which can range from 30 seconds to two minutes, can now be skipped if you have a YouTube Premium subscription.

The usage of this feature is quite effortless. While watching a video and the creator mentions the sponsor, simply double-tap on the screen. A “Jump ahead”button will appear, allowing you to skip through the advertisement. Please note that this option may not be available for every sponsored segment.

Jump ahead option to skips YouTube video ads.

After successfully using the skip feature on sponsored segments in Linus Tech Tips’ and Chris Stuckmann’s videos, we attempted to do the same with ads in certain PewDiePie videos. Unfortunately, we found that the Jump Ahead button was not appearing.

According to YouTube, the specifics of how this feature operates have not been disclosed. However, it seems to rely on input from other viewers. For instance, if a significant number of individuals skip a particular section in a Linus Tech Tips video, the option to fast forward will be presented. Conversely, if viewers do not skip ads, the option will not be available. Essentially, the feature appears to utilize crowd-sourced data gathered from video metrics.

The recent addition follows closely after the introduction of an AI chatbot on the video-sharing platform, which assists creators in recovering their hacked accounts.

Despite its usefulness for YouTube viewers, the “Jump ahead”feature may have negative implications for creators who depend on sponsorships. While it is still too early to determine, allowing users to skip sponsored segments could potentially result in a decrease in advertising spending.