The partnership between NewJeans and PUBG: Battlegrounds has encountered a setback as certain players have been dressing the NewJeans avatars in a sexualized manner and posting harassing content.
A netizen brought attention to this problem on Nate Pann, causing K-netizens to express widespread condemnation and frustration.
\🐰Collaboration START Campaign🐰/『PUBG MOBILE』×『#NewJeans』PUBGM x NewJeans voice cards and collaboration skins featuring members speaking in Japanese are now available in the game🎙✨📢Follow us and repost this post to win 4⃣ prizes in total🎁🐰「PUBGM x NewJeans… pic.twitter.com/oUbtxhoF1z
— PUBG MOBILE JAPAN🍳 (@PUBGMOBILE_JP) June 18, 2024
The situation elicited a strong response of anger and disappointment from netizens.
- -“People are saying the same thing in the comments, ‘What? Isn’t ADOR crazy?’. It was surprising but then more female characters based on female idols are still being released because the agencies’ CEOs are just stupid. LE SSERAFIM also came out as Sudden Attack characters.”
- “Community users should be filtered out, especially those from DC and FMKorea.”
- “This is clearly sexual harassment. Aren’t they crazy? How could they make posts like that?”
- “Don’t show sexual harassment content here. Take it down. Don’t try to get attention.”
- “Wow, I bought many characters including Son Heung-min, Ma Dong-seok, Lee Jung-jae, BLACKPINK and NewJeans but never used them or thought about using them in that way. The posts are disgusting. What made them feel so proud about doing such things? Those people should just disappear. I’m not a fan of the group but this disgusts me.”
Despite facing criticism from some netizens, others defended the fans and argued that their perceived silence on the issue may be due to their desire to not harm the CEO.
“But the fans are not trying to protect NewJeans and just staying silent to avoid harming the CEO?”
Despite appearing on the KBS 2TV show “2 Days & 1 Night”(2D1N), NewJeans’ recent appearance resulted in the show’s lowest ratings in its 17-year history, with a viewership of only 6.1%. This was a decrease of 1% from the previous week.
Despite being highly anticipated, the episode did not garner the expected audience. Speculated reasons for the low ratings include viewers’ preference for the competing show “Running Man,”internal conflicts within NewJeans’ agency ADOR, and criticism that the group was “cute but not funny.”Fans and viewers expressed disappointment with the episode’s lack of humor, which was in contrast to previous appearances by idols that usually resulted in increased ratings.
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