Despite the ongoing tensions within the K-pop industry, NewJeans’ latest release “How Sweet”has quickly climbed to the top of the MelOn Top 100 chart just one hour after its release. This impressive feat is a testament to the incredible fan support that the group has garnered.
At 1 PM (KST) on May 24, “How Sweet”was released and immediately made an impact by reaching the 7th spot on the MelOn chart by 2 PM. The pre-release track, “Bubble Gum,”also performed well and earned the 14th position.
“How Sweet”made history on MelOn as the K-pop idol song with the most listeners in an hour released this year, setting a new record.
Despite being released at 1 PM on a Friday, a typically less busy time compared to the popular 6 PM slot, NewJeans’ rapid climb is still incredibly impressive. This timing choice only emphasizes the immense anticipation and support for their comeback.
Despite releasing his new solo album, “Right Place, Wrong Person,”at the same time as NewJeans’ comeback, BTS’s RM encountered difficulties. Although the album includes 11 tracks that were created before his enlistment, none of RM’s songs were able to enter the Top 100 on MelOn.
This discrepancy emphasizes the divergent success of these two groups amidst the competitive nature of the K-pop scene.
As NewJeans rides the wave of their success, fans are eagerly awaiting the release of their “How Sweet”music video at 4 PM (KST). The group will start their comeback promotions with a performance on KBS2’s “Music Bank,”where they will showcase their dynamic energy and musical talent to a worldwide audience.
Despite recent developments, the ongoing conflict between ADOR CEO Min Hee-jin and HYBE continues to escalate. In response to allegations of attempted takeover by ADOR’s executives, HYBE has launched an audit against them. In defense of her company, Min Hee-jin has publicly criticized HYBE’s actions and raised concerns about mistreatment of NewJeans.
HYBE demanded that Min be fired for breaching her duties, while she argued that she had been subjected to unjust shareholder agreements and mistreatment by NewJeans. This led to a series of legal disputes, with Min ultimately seeking a court injunction.
Despite reassurances from Min Hee-jin, there are lingering fears among industry insiders about the future of NewJeans under HYBE’s management and creative direction. While Min Hee-jin has denied any plans for a takeover, she has emphasized her commitment to NewJeans, citing restrictive agreements with HYBE as a limiting factor.
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