Nintendo President Apologizes for Switch 2 Pre-Order Shortage
Nintendo’s President, Shuntaro Furukawa, has publicly expressed regret following a significant surplus of demand for Switch 2 pre-orders. This overwhelming interest has led to the realization that many enthusiasts will be disappointed due to the company’s production limitations.
Lottery System for Switch 2 Pre-Orders
The My Nintendo Store in Japan initiated applications for a lottery-based sale of the highly anticipated Switch 2 on April 2, 2025. However, the response was staggering, with approximately 2.2 million applications submitted. This figure dramatically exceeded Nintendo’s forecasts, as confirmed by Furukawa.
In a statement made on April 23 via X, Furukawa acknowledged the magnitude of the demand, saying, “We received an extremely large number of applications… However, [this] far exceeds our expectations and the amount of Nintendo Switch 2 units we can deliver from the My Nintendo Store on June 5th.”
Hello, this is Furukawa. In order to deliver the Nintendo Switch 2 to you, we have procured many materials in advance and have been proceeding with production. On April 2nd, the Nintendo Switch…
— Nintendo Co., Ltd.(@Nintendo) April 23, 2025
Next Steps for Unselected Customers
Participants who do not succeed in the initial lottery will automatically be considered for a second lottery draw. Nonetheless, Furukawa emphasized that this will not guarantee pre-order opportunities for everyone, given the intense demand.
“We deeply apologize for not being able to meet your expectations despite our prior preparations, ” Furukawa stated, adding that Nintendo is actively working to enhance its production capabilities to better serve its audience.
Comparing Demand: Switch vs. Switch 2
For context, the original Nintendo Switch achieved remarkable sales, with approximately 13.12 million units sold within its inaugural year. The current 2.2 million entries only reflect those applying for pre-orders through the official My Nintendo Store in Japan. It remains to be seen if the Switch 2 can outpace the success of its predecessor.
Upcoming Pre-Order Launches
In light of the pre-order challenges in the U. S., Nintendo plans to initiate its Switch 2 pre-orders on April 24, 2025. Gamers can find an overview of announced Switch 2 titles, alongside essential information regarding launch and pricing.
For more information, visit the complete coverage here.
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