BLACKPINK Breaks Records with Latest Comeback, Outshining TWICE on All Platforms

K-Pop’s Latest Showdown: BLACKPINK vs. TWICE

On July 11 at 11 AM KST, K-pop sensations BLACKPINK and TWICE made a triumphant return to the music scene, delivering highly anticipated releases that fans had eagerly awaited. BLACKPINK dropped their digital single titled “Jump, ” while TWICE revealed their full studio album, headlined by the track “This Is For.”

This release marked one of the most electrifying girl group rivalries in recent memory, particularly notable as the K-pop industry has recently entered a quieter phase. The competition to capture listeners’ attention has intensified, setting the stage for an exciting showdown.

BLACKPINK’s “Jump” Delivers a Dazzling Experience

BLACKPINK’s “Jump” is distinguished by its powerful EDM-driven sound, marked by heavy basslines and striking post-apocalyptic visuals featuring innovative CGI. However, some fans expressed concerns regarding the authenticity of this new direction compared to the group’s earlier hits.

TWICE’s “This Is For” Offers a Refreshing Contrast

In juxtaposition, TWICE’s “This Is For” adopts a mellower pop approach, intermingling studio shots with picturesque outdoor scenes. This track represents JYP Entertainment’s renewed focus on enhancing the production quality and promotional efforts for their flagship girl group.

Initial Streaming Performance

Within the first seven hours of their releases, BLACKPINK displayed a commanding presence on major streaming platforms:

No.1 on Bugs
No.8 on Genie
No.12 on Melon
No.58 on Flo

In stark contrast, TWICE’s performance was noticeably less impactful, achieving only No.23 on Bugs and No.62 on Genie, failing to chart on Melon altogether. While “This Is For” garnered a positive response, it has yet to recapture the remarkable chart success experienced during the group’s golden “Cheer Up”and “TT”periods. Interestingly, within its first hour, “This Is For” amassed an impressive 1.4 million views, substantially outpacing BLACKPINK’s initial 500, 000 views—an early figure that many fans deemed underwhelming.

BLACKPINK Jump vs TWICE This Is For Performance

Jump’s Rapid Ascent

Subsequent reports revealed that “Jump” experienced a brief viewing delay. By 6 PM on the release day, the music video had skyrocketed to a remarkable 12 million views, along with 2.2 million likes. In comparison, TWICE’s “This Is For” achieved 4.2 million views and 630, 000 likes.“Jump” notably broke records as the fastest K-pop MV of 2025 to reach 1 million likes, accomplishing the milestone in just over an hour.

The Current Standing

Despite TWICE’s promising start, BLACKPINK is currently leading this fierce comeback battle by a substantial margin. Their impressive streaming performance, record-setting YouTube engagement, and the continued global appeal of their brand cement their position at the forefront of the girl group hierarchy—a status they have maintained since their 2019 hit, “Kill This Love.” While TWICE fans remain hopeful for a resurgence, all indicators suggest that BLACKPINK is poised to continue their reign in the K-pop landscape with yet another successful comeback.

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