Pokimane’s Snack Brand Shuts Down Operations After Two-Year Run

Pokimane’s foray into the snack industry with her brand, Myna Snacks, has seemingly come to an end, barely two years after its contentious debut. During its tenure, the company released two distinct snack products, targeting a health-conscious audience.

On November 13, 2023, Pokimane officially unveiled Myna Snacks, aspiring to offer her followers a healthier snacking option. The brand launched with its first product, the Midnight Mini Cookies, available for approximately $7 USD per bag. However, the introduction of these snacks was overshadowed by controversy as suspicions arose regarding the originality of the company’s offerings. Observers noted that the product’s nutritional profile and appearance bore a striking resemblance to a pre-existing item sold at Costco, produced by Creations Foods.

In response to the mounting criticism, Pokimane defended Myna Snacks, countering the claims that the brand was merely ‘drop-shipping’ by rebranding existing products. Nevertheless, her remarks about audience complaints regarding the cookies’ pricing, where she labeled viewers as “broke, ”triggered further backlash.

Myna Snacks cookies out of stock — Myna Snacks

Both Myna Snacks products have been out of stock since October 2025.

The Current Silence of Myna Snacks

As of October 2025, both Myna Snacks offerings have become unavailable for purchase. Consumers cannot find them on the Myna Snacks website or through major retail platforms like Amazon.

Moreover, all social media activity from Myna Snacks ceased on October 30, 2025. The brand has not engaged in promotions, partnerships, or advertisements even during peak shopping seasons.

Investigative efforts by YouTuber Scott Shafer revealed that contact details on the Myna Snacks website have been removed. Attempts to reach Pokimane directly, as well as inquiries on social media, have gone unanswered.

Further investigation has uncovered shifts within the company’s management. On December 8, 2025, Darcey Macken, the CEO and Co-Founder of Myna Snacks, was appointed as Chief Operating Officer at Jones Soda Co. This new role, with a $300, 000 base salary, appears to have taken precedence over her responsibilities at Myna Snacks.

Interestingly, Macken’s LinkedIn profile still lists Myna Snacks as an active venture, suggesting a lack of clarity regarding the brand’s future. Presently, it remains uncertain whether Myna Snacks has permanently closed its doors or if there are plans for a potential revival under different leadership. Notably, Pokimane has refrained from making any public statements about the situation.

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