Possible Change: Major Streaming Platforms to Crack Down on Password SharingIf you have been using someone else’s account, be aware that two streaming platforms are planning to take action against password sharing. Therefore, be prepared to pay for your own account.Netflix’s previous tweet, which stated “Love is sharing a password,” seems to no longer hold true. The streaming service has now implemented measures such as requiring payment for additional users or restricting access to accounts belonging to friends and family outside of the household.Unfortunately, this worked to their advantage as Netflix reported a significant increase in profits following the implementation of their new policy. This was expected as individuals were now responsible for paying for their own plans for the first time.As prices continue to rise and more expensive ad-free options become available, two additional streamers are also adopting this trend.Disney Plus and HBO Max Password-Sharing Crackdowns Are ComingAccording to CEO Bob Iger, Disney Plus will start actively enforcing password sharing restrictions in September 2024, while HBO’s Max will implement its crackdown at a later date this year.According to JB Perrette, who serves as the president of global streaming at Warner Bros. Discovery, implementing limitations on password sharing presents a significant opportunity in relation to the size of our company.Don’t panic just yet, as the wide release of this won’t happen until 2025 (although, that’s only a few months from now… yikes).Bob Iger confirms Disney+ password sharing crackdown will begin in September pic.twitter.com/nw3PP8KGRa— ScreenTime (@screentime) August 7, 2024Disney is taking a proactive approach to its changes, as they have recently introduced ‘paid sharing’ in select countries this summer. The US has not yet implemented this feature and the cost of adding another user to an account remains unknown, but Iger is confident that the transition will be seamless.According to The Verge, there has been no negative response to the notifications about paid sharing that have been sent out and the efforts that have already been put in. The person stated, “We have not experienced any backlash.””Earlier this year, The Wrap reported that Disney’s CFO Hugh Johnston announced that later this year, account holders will have the option to add individuals from outside their household to their accounts for an extra charge.””Although it may still be early, we anticipate seeing significant results from these paid sharing initiatives in the latter half of 2024. Our goal is to reach a wide audience with our high-quality content, and we are excited to introduce this new functionality that will enhance the overall customer experience and expand our subscriber base.”