It has been alleged that ADOR utilized boots as a means to enhance NewJeans’s operations.
The ongoing dispute between ADOR and HYBE in the world of K-Pop has triggered a debate among supporters, specifically regarding accusations of CEO Min Hee Jin’s role in manipulating public perception.
Based on reports from various Korean media sources, the conflict intensified when Min Hee Jin was accused of revealing confidential contract information between ADOR and HYBE.
In addition, they faced allegations of disclosing delicate details regarding artists, which had the potential to harm their reputation and well-being.
According to reports, Min Hee Jin’s actions were seen as a deliberate move to pressure HYBE into giving up its 80% ownership of ADOR, causing even more tension within the industry.
Lately, there has been a shift in focus towards allegations directed at ADOR for their endorsement of NewJeans. Certain internet users have raised concerns about the tactics employed by the company to market the brand.
On May 24, 2024, WWD Korea posted on Instagram about NewJeans’ Haerin and her latest promotion with Dior. As anticipated, it sparked a lot of excitement and positive feedback from fans.
Nevertheless, a vigilant netizen brought attention to a discrepancy in the comments, highlighting that multiple comments mentioned member Hyein instead of Haerin.
A tweet that quickly gained traction brought attention to this issue, receiving over 250,000 likes on X (formerly known as Twitter). Many users on the platform accused ADOR of using bots to manipulate public perception.
Despite indications that bots or fake accounts may be responsible for leaving comments, it is crucial to acknowledge that ADOR may not be directly involved in this behavior.
Upon reviewing previous posts on WWD Korea’s Instagram page, it becomes evident that there is a recurring trend of automated comments, including on posts that are not related to K-Pop idols. This highlights a larger concern regarding the widespread use of bots on various social media platforms.
Considering that bots tend to target accounts with a considerable number of followers, it is probable that ADOR has no connection to this issue. This highlights the challenges of navigating social media dynamics in the K-Pop world.
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