Recent Surge in Demand for Japanese Game Boy Leads to Rising Prices at Retro Stores

Game Boy prices are skyrocketing due to a significant increase in demand, as reported by retro gaming stores in Akihabara.

Despite selling over 118 million units during its initial run, it may be surprising to learn that there is currently a high demand for old Game Boys among retro gaming enthusiasts. This has led to a significant increase in prices, according to retailers in Japan.

Akihabara, also known as ‘Electric Town’, is a popular destination in Japan due to its concentration of stores and entertainment venues focused on video games and related culture. According to Automation West (via Time Extension), a retailer named Ken-chan in this area has experienced a surge in demand for Game Boys.

Currently, a non-functional and heavily damaged Game Boy is being sold for approximately $20, whereas a regular version can fetch up to 24,800 yen, equivalent to about $159. A more uncommon transparent version that is still in its original packaging can command a price of 34,800 yen, equal to around $223.

Game Boy Color in red on a black background — Pexels

According to the Japan National Tourism Organization, over three million tourists entered Japan in March 2024 alone, marking a significant increase in tourism since travel restrictions were relaxed. As a result, there has been a surge in demand for the iconic Game Boy, with some speculating that eager tourists are seeking out the device as a unique souvenir. This trend has been noted by publications such as Akiba PC Hotline! and The Japan Times, with the latter reporting on the popularity of rare Game Boy models and variants that were never released in the Western market.

There is an increasing modding community for the Game Boy, offering new screens, buttons, and other components. However, these modifications typically rely on an original console as a starting point. As Chiptune music gains traction, newcomers to the scene are actively searching for their own Game Boys to utilize as instruments.

Despite the increase in prices, the devaluation of the Japanese Yen indicates that these consoles are still affordable for tourists.