As TikTok’s Balkan rage phenomenon gains traction, users are effectively designing their own algorithms by incorporating trending keywords into their videos.
This trend emerged from the Balkan female rage movement, where women from Southeast Europe articulated the prevalence of their frustrations and anger.
The Balkans comprise several countries situated in the Balkan Peninsula, including Albania, Bosnia, Greece, Bulgaria, as well as parts of Croatia, Slovenia, and Serbia.
In 2022, women from these regions began sharing their feelings of anger or irritation on TikTok. The trend was kickstarted by TikToker Gabbie, who humorously remarked about “putting Balkan men in their place.”
@gabrielamaksimovaa Love to see it. (tova e noviq mi lyubim balkan tik tok sound🫶) #foryou #foryoupage #balkan #fyp #balkantiktok #bulgaria
This laid the groundwork for the Balkan rage trend, where users air their grievances about widely trending topics and phrases in a playful manner, often poking fun at their cultural significance.
Common topics featured in these Balkan rage clips include “still water,””adrenaline,””those who know,”and the latest viral sensation, Hawk Tuah.
A specific TikToker, known as ‘cookieslayer_227,’ gained significant attention for his humorous portrayal of Balkan rage. He depicted a scenario of himself “casually sitting in class” and shared the random thoughts running through his head.
He quipped, “I’m in the thick of it, more like I’m getting sick of it,” in a clever nod to KSI’s hit song, ‘Thick Of It.’ His video was captioned with various trendy tags such as Hawk Tuah, still water, and mango.
@cookieslayer_227 Still Mangos 💀 #stillwater #mango #thosewhoknow #fyp #trending #xyzbca #balkanrage #balkan #noradrenaline #ksi #lunchly #hawktuah
Another TikToker, ‘natus.fcb,’ embraced the copypasta approach in his own Balkan rage video, creatively echoing trending phrases.
He expressed his enthusiasm for the fact that Luka Modrić, a professional football star, hails from Croatia, making him a perfect fit for the Balkan rage theme.
His playful thought process was reflected in the statement, “Wait guys… if Luka Modrić is Croatian… and Croatia is in the Balkans… this means that Luka Modrić can BALKAN RAGE,” making it both humorous and relevant.
@natus.fcb fr #balkanrage #brainrot #magophonk #thisewhoknow #fyp #footballtiktok
As the Balkan rage phenomenon continues to capture the attention of TikTok users, the traditional Balkan breakfast, akin to a charcuterie platter, has also become a trending topic alongside it.
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