Recently, TikTok has seen a surge of viral videos centered around the ‘hyperpigmentation’ meme, garnering millions of likes and views as users creatively reinterpret a simple moment from family life.

This trend began with a touching video featuring a young girl’s drawing, which has evolved into a meme phenomenon on social media. Initially a charming family moment, the content now captivates audiences across platforms.

The Birth of the ‘Hyperpigmentation’ Meme

The meme traces its roots back to a 2019 video by Sonia Tiebi. Although the initial posting site remains uncertain, she later provided the rights to the engaging clip to ViralHog, which helped propel its popularity. Approximately a month after its release, Tiebi uploaded the video to her personal Twitter, where it began to capture attention from a wider audience.

The heartwarming footage showcases a young girl proudly presenting a portrait of her mother. This amusing depiction includes a conspicuous dot on the mom’s cheek, prompting her to jokingly inquire, “Is that hyperpigmentation?” This memorable exchange, combined with the child’s innocent enthusiasm, struck a relatable chord with viewers.

Understanding the ‘Hyperpigmentation’ Trend

Over the years, clips of the video have circulated extensively across platforms such as TikTok and Instagram, introducing the content to generations of new viewers. The charming and endearing nature of the video resonates with parents and kids alike, embodying the universal joy of children’s carefree, albeit messy, artistic expressions.

@ldramts

they gets the vibe of #hyperpigmentation #itsperfect #pigmentation

♬ Bitter Sweet Symphony – Remastered 2016 – The Verve

The drawing itself significantly contributes to the meme’s popularity. Its simplistic yet quirky style lends itself well to various exploitable meme formats.

People have taken this artwork and placed it in humorous scenarios, designed Halloween costumes inspired by the illustration, and created witty captions that reinterpret the context of the original video.

@user46877610

is that hyperpigmentation #fyp #foryou #hyperpigmentation #seniorphotos

♬ original sound – Pee Gee Shop – paul

As of January 2025, thousands of TikTok videos have explored the ‘hyperpigmentation’ meme, maintaining its relevance and popularity with countless likes and views. The meme stands alongside other viral sensations, including the well-known ‘My Shayla’ trend and the ‘Goodbye to my Chinese spy’ meme, which continue to dominate TikTok’s landscape.

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