VTuber Agency Files Trademark for “XTuber” as Emerging Creator Category

A noteworthy development in the world of content creation emerges from Japan as the company PANDORA has recently trademarked the term “XTuber, ”which signifies a new hybrid category of creators. This innovative approach is aimed at recruiting fresh talent and redefining the boundaries of online performance.

On March 16, 2026, PANDORA announced the registration of “XTuber, ”pronounced “CrossTuber”in Japanese. This concept is reminiscent of the popular VTubing trend but introduces a unique element: creators are not limited to virtual avatars. Instead, they have the liberty to engage with their audience while showcasing their real faces.

Introduction of the XTuber Concept and Recruitment Strategy

While many VTubers have historically blended real-life appearances with their virtual personas, this registration marks the first time a formal term has been established for this cross-over style, cementing its legitimacy in the creator economy.

PANDORA registers trademarks for “XTuber” and “CrossTuber, ” next-generation VTuber concepts [PR TIMES] https://t.co/l5eJD1wBDA pic.twitter.com/rC6qcu22dN

— PANORA (@panoravr) March 16, 2026

The term “XTuber”encapsulates creators who fluidly transition between real-life streaming and conventional avatar-based performances, effectively merging both styles. PANDORA’s goal is to cultivate a global community of XTubers, enabling numerous individuals to explore this dynamic creative space.

As part of this initiative, PANDORA has launched Project YOHANE—a supportive program designed to eliminate common barriers to entry for aspiring creators. This program aims to assist individuals in navigating costs, technical skills, and the complexities associated with starting a streaming career.

Moreover, Project YOHANE extends monetization support to new streamers, making it more accessible for anyone interested in this creative medium. The program invites applications from individuals with no prior streaming experience, emphasizing motivation and the potential for engaging in “V-activities”as key selection criteria.

The application process involves an initial review, followed by an online interview. Only successful candidates will be welcomed into the program, which has a limited number of slots—meaning early applications are encouraged to avoid missing out. Applicants must be at least 18 years of age, and the initiative is inclusive of all genders; there is no requirement to reveal one’s face during the process.

For those keen to embark on this exciting journey, incorporating both virtual and real-world elements into their crafting, PANDORA’s XTuber initiative could mark a transformative step in the evolving landscape of digital content creation.Source & Images