What is ‘Underconsumption Core’ on TikTok? Viral Trend Explained

The trend of ‘underconsumption core’ is rapidly spreading on TikTok, as seen through the multitude of videos that not only define the concept but also demonstrate how to incorporate it into daily life.

The ‘underconsumption core’ trend has recently gained popularity on TikTok, adding to the app’s history of hosting a diverse range of internet trends.

Despite the abundance of videos about underconsumption, there are still many viewers who remain perplexed about this way of living.

What is ‘Underconsumption Core’ on TikTok?

The concept of underconsumption core involves purchasing solely necessary items, disregarding conventional influencer marketing, and embracing thrifted, repurposed, and durable goods.

The current trend reveals a diverse range of practical and innovative methods individuals are adopting to embrace underconsumption. On TikTok, users are sharing videos showcasing their techniques for prolonging the usage of their possessions and resisting the urge to continually purchase new items.

@dainty.nugs
Some underconsumption tips ive been trying to follow this year, i am actually spending WAY less already than last year on material items and way more on experiences, traveling, hobbies and spending time with loved ones! #underconsumption #deinfluencing #underconsumptioncore

♬ original sound – speedz!

Numerous videos feature individuals showcasing their empty makeup palettes, slicing open almost finished foundation bottles to utilize every bit, and transferring the leftover product into smaller receptacles.

Some other common videos feature TikTokers recording themselves with empty bottles in their bathrooms, demonstrating that they have completely used up the products they had, or showcasing their ability to keep the same hair curler for ten years.

@greekfreak02
Minimalist living 😄#underconsumption #underconsumptioncore #shopaholic

♬ Don’t Know Why – Norah Jones

The main idea behind this trend is to promote frugality by purchasing only essential items, utilizing do-it-yourself (DIY) methods whenever feasible, and choosing secondhand items over brand new purchases.

Despite its resemblance to the ‘deinfluencing’ trend, the ‘underconsumption core’ distinguishes itself. Deinfluencing consists of evaluating products and recommending more affordable options, whereas underconsumption centers on retaining possessions, properly maintaining them, and optimizing their usefulness.

Despite the lack of clarity on the originator of the underconsumption core trend, it has rapidly gained popularity on TikTok, with numerous individuals joining in and sharing their experiences.

The ‘Paging Dr. Beat’ craze, where people showed off their fashion skills to a funky tune, was the previous viral trend on TikTok before this latest one.