On July 9, it was announced that HYBE and The Grammy Museum would be teaming up for a project. This collaboration will result in an exhibition featuring K-pop artists from the multi-label.
The upcoming project is set to feature renowned artists such as BTS, SEVENTEEN, TXT, fromis_9, ENHYPEN, LE SSERAFIM, BOYNEXTDOOR, ILLT, &TEAM, TWS, Zico, and KATSEYE. Despite initially generating excitement among K-pop fans, HYBE received criticism for not including NewJeans in the lineup.
Despite the exclusion, some believed that HYBE had mistreated NewJeans, while others pointed out the hypocrisy of critics who had previously supported ADOR’s separation from HYBE. This was seen as a consequence of Min Hee Jin’s actions against the conglomerate.
On July 11, according to sources, HYBE stated that the exclusion was decided by ADOR, as reported by Korean news outlet Sports Hyunghyang .
The label made the decision to participate in the exhibition, as stated by the source.
Furthermore, the exclusion caused a stir among netizens who shared their reactions online. On a popular forum, Korean fans expressed their frustration towards HYBE for their decision. However, others pointed out that the exclusion was to be expected due to the ongoing conflict between HYBE and ADOR.
- “Is it because of their world tour? What’s this?”
- “They’re so transparent, isn’t this such a loser move for HYBE?”
- “Isn’t Min Heejin the one who doesn’t want to do it? I’m not taking HYBE’s side, but with how the media is portraying them, I don’t think they’d blatantly omit NewJeans like that.”
- “Wow and on top of it, they have KATSEYE at the end who just debuted a month ago?”
- “I’m impressed there are still people who insist on shielding them.”
- “HYBE is HYBE.”
- “HYBE stans are so cringe.”
- “I’m not shielding HYBE but I really think that Min Heejin is the one who doesn’t want to have anything to do with this.”
Additionally, global internet users expressed their reactions and pointed out that the group had never participated in similar events with HYBE in the past.
- “Such a dumb discourse. It was ADOR’s choice not to have them included.”
- “ADOR/Min Hee Jin wanted to be separated from HYBE in every way, so what’s the problem? They’re giving them what they want.”
- “Min Hee Jin has always been weird about isolating NewJeans. Not just from the rest of HYBE, but the K-pop industry as a whole.”
- “NewJeans don’t need HYBE or this kind of promo, they’re already bigger.”
- “HYBE never included NewJeans in these types of things anyway. People are just noticing now because of what happened. Why is everyone in this comment section so weird and annoying?”
What are your opinions regarding this? Feel free to share with us in the comments section.
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