Lisa criticized for extended music hiatus after leaving YG
Two months after ending her solo activities with YG, Lisa revealed the creation of her personal label, “LLOUD” . Although she did not release any new music, she primarily made appearances at fashion shows and attended events alongside her rumored CEO boyfriend, Frédéric Arnault. Following the expiration of her individual contract with YG, Lisa had limited sightings in Korea and frequently traveled between her home country of Thailand and France, where Frédéric Arnault resides.
Despite the announcement of a collaboration between LLOUD and the renowned US record label RCA Records in April for Lisa’s solo endeavors, she continued to face criticism for not prioritizing her music career after leaving YG. This caused some individuals to accuse Lisa of no longer wanting to be an idol, with dating rumors further fueling the backlash against her.
Sudden Solo Comeback Announcement Set to Break K-Pop Boundaries
A couple of days later, on June 6th in the evening, Lisa surprised everyone by uploading her first video on her recently made TikTok account. She teased her fans with a hint of her upcoming solo comeback, using the caption “COMING SOON”along with an unreleased sound. One week later, Lisa followed up with a 14-second “TEASER”video showcasing different poses and her singing of “Baby I’m a rockstar.”
Despite the trend of K-pop idols promoting their comeback teasers on YouTube, Lisa chose to utilize a different platform, TikTok. Even without releasing any concept photos, Lisa’s comeback announcement still generated a buzz worldwide.
It appears that the youngest member of BLACKPINK has ambitions to push the limits of K-pop and establish herself as an international sensation. Despite initial doubts, Lisa’s unique approach to announcing her comeback has resulted in her breaking yet another record – becoming the fastest female idol to reach 1 million followers on TikTok in just 2 hours and 18 minutes, earning her 9th Guinness record.
Additionally, the fact that Lisa’s highly anticipated comeback song “ROCKSTAR”is scheduled to be released at 8 p.m. in the US and 9 a.m. in Korea has led netizens to speculate that she may be expanding her focus beyond the Korean market. This is in contrast to the usual practice of K-pop idols, including BLACKPINK, who typically release their songs at 6 p.m. in Korea in order to achieve higher chart rankings.
Surprising Everyone With New Image Transformation & Working With New Production Team
In just 2 days, Lisa surprised everyone with a brand new look that she had never attempted before. In the initial poster, Lisa sported a wolfcut, honey-toned complexion, and Western-inspired makeup. She struck a playful pose while holding various props, such as goggles, necklaces, and charms, to showcase the “rockstar”concept. It was a rare sight for even her fans to see Lisa embrace such a daring and fearless image. In the second teaser, the youngest member of BLACKPINK further demonstrated her ability to pull off this intricate concept.
“Lisa’s comeback with “ROCKSTAR”follows the establishment of LLOUD and marks her first album since teaming up with RCA Records, one of the top three music distributors in the US. This highly anticipated release is backed by a talented production team consisting of renowned musicians and producers from the prestigious music label.”
Despite RCA Records previously receiving criticism for their inadequate promotion of certain artists, Lisa remains optimistic and determined to not let her fans down. Departing from YG, Lisa is actively building her own team with her influence and careful decision-making.
Knowing exactly what her fans enjoy and desire, this highly anticipated comeback with “ROCKSTAR”is predicted to be a monumental success, containing numerous accomplishments.
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