Yellowstone Criticized for Obvious 6666 Vodka Branding Placement

In the world of television product placement, Yellowstone has emerged as a prominent player. The show’s Season 5, Episode 10 has been noted for possibly showcasing its most overt advertisement to date—introducing viewers to 6666 Vodka.

Recent developments in the Yellowstone saga have certainly generated buzz. After a nearly two-year hiatus, the show returned with a dramatic twist: the shocking death of Kevin Costner’s character, John Dutton, found lifeless in his bathroom, further complicating the storyline’s emotional landscape.

Despite the controversial turn of events, viewership has remained strong, with Yellowstone firmly positioned as the top-rated cable series. The premiere of Part 2 impressively registered as the most-watched opening episode in the show’s history.

This immense audience presents lucrative opportunities, and the creators behind Yellowstone are well aware. The frequent appearances of brands such as Coors, Ram Trucks, and Carhartt are evidence of the show’s subtle yet strategic marketing efforts.

In the highlighted Episode 10, a notable scene unfolds when Beth takes Rip to a luxurious hotel suite. At the hotel’s speakeasy bar, a flash of branding captures viewers’ attention—Four Sixes Vodka, with its distinctive logo prominently featured for a few lingering seconds.

A bottle of 6666 Vodka in Yellowstone Season 5 Episode 10 — Paramount

For those unfamiliar, the 6666 Ranch is owned by Taylor Sheridan, boasting an impressive 350,000 acres in Texas. Sheridan also operates the 6666 Grit & Glory brand, which markets a variety of alcoholic beverages, including vodka cocktails, beers, and ranch water.

However, the inclusion of 6666 Vodka in this episode did not go unnoticed, generating mixed reactions among the audience. One viewer lamented, “I haven’t seen such blatant product placement since the Austin Powers sequels.” Others expressed concerns over the direction the show seems to be taking, with one user questioning, “Are they still doing a 6666 show, or is this just product placement to push overpriced merchandise?”

Commentary ranged from sarcasm, with a viewer quipping, “Only Taylor Sheridan making himself dizzy on a horse could save this episode,” to criticism, with another stating, “The vodka placement was hilariously clumsy and shameless.” Multiple fans voiced concerns that navigating the narrative now feels like a promotional vehicle for 6666 and its array of products.

Is 6666 Vodka Available for Purchase?

As of now, 6666 Vodka is not yet available for purchase. However, it’s anticipated that consumers will soon find it on the 6666 Grit & Glory website by the time Yellowstone wraps up its fifth season.

Stay updated through the website and Grit & Glory’s social media platforms for the latest announcements on product availability.

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