YSL Beauty Accused of Disrespecting Sana and Favoring Rosé

YSL Beauty has caused a stir on social media with a comment that appears to draw a comparison between BLACKPINK’s Rosé and TWICE’s Sana, as seen in a recent post.

In response, a netizen left a comment on Rosé’s SNS account, stating “No one is better than the original, Nooooo one”and tagged her. The comment indicated that Rosé would be a better fit for YSL Beauty compared to Sana. Interestingly, the YSL Beauty account responded with a heart emoticon, seemingly in agreement with the commenter’s opinion.

Despite being met with backlash from TWICE fans, YSL Beauty continues to face criticism as fans take to social media to express their disapproval. Many have accused the brand of disrespect towards Sana and favoritism towards Rosé.

The recent controversy has sparked renewed debates surrounding the long-standing rivalry between BLACKPINK and TWICE fan bases. Both groups enjoy immense popularity, and their devoted fans are notorious for their unwavering support and protection of their idols. This competition has frequently resulted in heated discussions and conflicts on the internet.

In 2020, Rosé was selected as the muse for YSL Beauty. However, she eventually parted ways with the brand and took on the role of global ambassador for Sulwhasoo. In late 2023, Sana was named the regional ambassador for YSL Beauty in Japan.