Meet Annie: The Relatable Heiress of AllDay Project

At just 23 years old, AllDay Project’s Annie stands out not just for her musical talent but also for her remarkable lineage as a fourth-generation chaebol. The granddaughter of Shinsegae Group chairwoman Lee Myung Hee and daughter of Jung Yoo Kyung, Annie recently captivated fans at an in-person fan sign event, demonstrating that even the wealthy find joy in the simplest pleasures, like enjoying yogurt.

A Memorable Interaction with Fans

During the event, a fan humorously inquired, “Do chaebols lick yogurt lids?” This lighthearted question, which has been a topic of memes across Korean social media, prompted a charming response from Annie: “Yes, I eat the lid first.” Her calm delivery and serious tone made this exchange memorable and endearing.

Annie from AllDay Project

The response from netizens was overwhelmingly positive, with comments like:

  • “She’s so relatable.”
  • “Yogurt Queen!”
  • “Chaebols are just like us.”

Annie’s Unique Blend of Luxury and Relatability

Further endearing herself to fans, Annie also shared that she enjoys shopping online, branding herself as a “luxury heiress with commoner habits.” This juxtaposition of privilege and approachability makes her a more relatable figure in the entertainment industry.

A Promising Debut

On June 23, Annie officially debuted as a member of AllDay Project under THEBLACKLABEL, introducing herself to the music world with the hit single “FAMOUS.” The group, comprising Annie, Tarzzan, Bailey, Woochan, and Youngseo, is expertly produced by Teddy, who is also renowned for launching global sensations like BLACKPINK.

Annie's Profile Photo

A Passion for Music

Despite her affluent background, Annie has consistently pursued her passion for music. In a revealing YouTube video, she shared that her dream of becoming a singer sparked while watching the iconic collaboration between 2NE1 and BIGBANG in the music video “Lollipop.” While her parents were initially hesitant about her aspirations, Annie won their support after earning a place at Columbia University, where she is presently on leave to focus on her career.

Redefining the Chaebol Image

As she navigates her dual identity as an idol and a chaebol, Annie continues to make headlines—whether on stage or casually dismissing formality during livestreams when a butler announces, “the chairman has entered.” It seems Annie is effortlessly blending the worlds of chaebol royalty and everyday idol, recently earning the new title of “Yogurt Lid Icon.”

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