Major Change Makes NKD Doritos & Cheetos Finger-Friendly Without Orange Stains

PepsiCo has recently unveiled a groundbreaking line of snacks known as Simply NKD, which preserves the beloved flavors of their classic Doritos and Cheetos while eliminating a common complaint: finger stains. This innovative lineup includes colorless variations of popular flavors such as Nacho Cheese, Cool Ranch, Cheetos Puffs, and Flamin’ Hot, ensuring that fans can enjoy their favorite snacks without the mess.

The introduction of Simply NKD marks a significant shift for PepsiCo, as it seeks to cater to consumer preferences for products that are not only flavorful but also free from artificial ingredients. The new offerings maintain the delightful taste the brand is known for, but without the addition of artificial flavors and dyes, proving that vibrant flavor does not necessarily require vivid colors.

Innovating Without Compromise: What NKD Represents

Rachel Ferdinando, CEO of PepsiCo Foods U. S., highlighted that the NKD range was created in response to increasing consumer demand for cleaner snack options. This line aims to demonstrate that Doritos and Cheetos can retain their iconic flavors while opting for a more natural appearance. The R&D process for these colorless snacks was impressively swift, taking just eight weeks to develop, with teams focused on ensuring that the crunch and seasoning consumers love remain unchanged.

The initial launch of the Simply NKD lineup features:

Doritos Simply NKD Nacho Cheese
Doritos Simply NKD Cool Ranch
Cheetos Simply NKD Puffs
Cheetos Simply NKD Flamin’ Hot

PepsiCo’s initiative is part of a broader trend in the snack industry, as seen with Lay’s recent updates. In October, Lay’s announced a rebranding effort that included a new logo, a shift to using olive oil in their products, and a commitment to removing artificial dyes. These developments underscore a growing consumer preference for healthier, more transparent food choices.

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