Despite the ongoing global boycott of certain brands, SEVENTEEN’s Hoshi has garnered attention from fans for his recent actions, demonstrating a heightened level of awareness amidst the controversies surrounding these companies.
The global boycott, primarily driven by concerns about the ongoing genocide in Palestine, has resulted in the rejection of brands associated with controversial matters, whether directly or indirectly.
Boycott Blackpink Jisoo Jennie Somi Seventeen Wonwoo Hoshi Aespa Karina Red Velvet Seulgi Jungkook and Hybe and many kpop idols pic.twitter.com/2E5OvtdZxX
— LaFeeA (@doremifasoLAFEE) December 23, 2023
Starbucks, a well-known coffee chain, has recently come under scrutiny, particularly among K-Pop idols who have long been fans of the brand.
Nevertheless, due to recent events, it has been noted that more idols are choosing alternative coffee choices, indicating an increasing awareness among the entertainment industry.
Hoshi pleasantly surprised his devoted fanbase, known as CARATs, on June 5 with a live broadcast where he interacted with them.
#PLEDIS_BOYCOTT_GENOCIDE #SCOUPS #hoshi #dontstoptalkingaboutPalestine #FreePalestine #seventeen #PLEDIS_BOYCOTT_GENOCIDE pic.twitter.com/mZKRRMe6mj
— areum𐙚 (@sarungmaung) December 27, 2023
As the broadcast continued, Hoshi took a sip of his coffee, which was most likely given to him by his manager either before or after a schedule. He then stopped to examine the logo on the cup.
Although the logo’s green color may remind some of boycotted brands, astute observers pointed out that it actually belonged to a local Korean coffee brand.
Hoshi was aware of the brand that he’s drinking during wvs live to see that the cupholder is green with ‘that’ logo or not. Until here we knew that he IS aware of what happened, the way we can see he make sure of the cupholder 🥹🥹 https://t.co/mSBLhxjFe7
— 𝐝𝐞𝐚𝐫𝐫𝐚🦦⚔️ ◡̈ (@tetehcarat) June 5, 2024
The moment, which was caught on camera and posted on social media platforms such as TikTok, received immediate acclaim from online users.
Hoshi’s subtle yet meaningful gesture was met with applause, with many interpreting it as a demonstration of his awareness of the ongoing boycott.
yass he is aware!
— Taz! 🌻🦄 (@calonistriwonu) June 5, 2024
In an era where idols are facing heightened scrutiny for their behavior, Hoshi’s consideration for the brand of coffee he drank struck a chord with fans, showcasing a larger movement of idols becoming more aware of social issues.
Wow, Hoshi really knows how to stand up for what he believes in.
— Nathalie May (@nathaliemayy) June 6, 2024
In addition, the occurrence happened at the same time as Glastonbury Festival’s efforts to gather donations for Gaza, a cause that SEVENTEEN is actively backing by taking part in the event.
The positioning of Hoshi’s actions in relation to the band’s participation in philanthropic efforts highlighted the increasing influence of K-Pop artists in advocating for social causes.
Despite some individuals expressing a wish for idols to openly address these issues, the intricacies and limitations within the K-Pop industry pose challenges in determining the degree to which artists can publicly discuss political matters.
list of idols who drank #Starbucks in public DURING the genocide:BOYCOTT ❌ 👇 — red velvet‘s #SEULGI— seventeen‘s #HOSHI— blackpink‘s #JENNIE— blackpink‘s #JISOO— #SOMI— aespa‘s #KARINA FREE Palestine 🇵🇸 pic.twitter.com/tlBXC7zurR
— No One (@Nooneimagined) December 24, 2023
Despite this, Hoshi’s choice of coffee still serves as a gentle reminder of the industry’s overall awareness and conscientiousness, prompting discussions about the challenges and restrictions that idols face when addressing sensitive issues.
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