The Rise of Small and Medium-Sized Girl Groups: From Sistar to KISS OF LIFE

Despite being a young group from a lesser-known company, KISS OF LIFE has swiftly captured the hearts of fans around the globe. Their debut on July 5, 2023, with the track ‘쉿 (Shhh)’ has set them apart in the industry, showcasing a distinctive musical approach that stands out among other fifth-generation girl groups.

Previously, the success of FIFTY FIFTY was heralded as the “miracle of small and medium-sized idols,” referring to groups that emerged from agencies outside the big four: SM, YG, JYP, and HYBE.

While these smaller agencies face numerous challenges compared to their larger counterparts, they have produced successful groups known for their impressive digital chart performances, unmatched talent, and distinct concepts.

From iconic acts like Sistar and Apink to Mamamoo, STAYC, and now KISS OF LIFE and FIFTY FIFTY, the rise of small and medium-sized idols marks a pivotal shift in the K-pop landscape. These groups owe their achievements to strategic planning and thorough analysis of audience preferences coupled with comprehensive training programs.

Source: daum

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