User Behind Viral “Lore” Tweet with 1 Billion Views Profits Significantly

On April 1, 2025, a user on X, known as Moon Dragon, triggered a viral sensation with a tweet that garnered an astonishing 1.2 billion views. The internet buzzed with excitement over her post, which featured an illustrated stick figure awkwardly seated at a desk with the caption: “Share a piece of lore about yourself.”

The tweet quickly captured the attention of users, including high-profile brands such as McDonald’s, who joined in by sharing their own anecdotes.

grimace used to be called evil grimace and had 4 arms to hold more shakes https://t.co/MtAvKbmNlj pic.twitter.com/Hqj4yKHrcs

— McDonald’s (@McDonalds) July 11, 2025

This tweet’s reach surpassed many noteworthy historical events, including Joe Biden’s announcement regarding his reelection campaign. The attention was phenomenal, marking a significant moment in social media engagement.

Potential Earnings from a Viral Tweet

On July 22, Moon Dragon, who goes by the handle ‘frozenaesthetic’, provided further insight about her experience following the viral tweet. She revealed that before her rise to internet fame, she’d faced mockery for a lack of employment.

My lore is that a while ago I was basically called a poor loser by one person and mocked for not having a job by another person, then this tweet blew up to astronomical levels and given me a more than decent payout Thankyou twitter, you chose the right one https://t.co/jXI1AqOz9L

— Moon Dragon (@frozenaesthetic) July 23, 2025

She expressed her gratitude, stating, “This tweet blew up to astronomical levels and has given me a more than decent payout. Thank you, Twitter [X], you chose the right one.” However, despite the surge of curiosity regarding her earnings, she maintained a level of privacy, mentioning only that she earned under $100K.

In her words, “People wanna know the payout and I’m just gonna say it was more than decent because why plague others with it. Half the world is broke and struggling to eat; they don’t need to know how well I’m doing.” Moon Dragon also reported receiving mixed reactions, including death threats and requests for donations, yet reiterated her satisfaction with her earnings, saying, “Well rest assured, I did well.”

Well rest assured, I did well

— Moon Dragon (@frozenaesthetic) July 23, 2025

Using analytics from Grok, which monitors X’s platform metrics, it was estimated that the tweet could yield substantial earnings. According to their analysis, typical payouts are around $8-$10 per million impressions from ad revenues in replies. For a post that achieved approximately 1.26 billion views, the predicted earnings ranged from $10, 000 to $12, 600, although actual payouts can vary based on engagement rates and user verification status.

This wasn’t the first time a “lore”tweet reached viral status either. In 2024, another user had shared a similar post that attracted 334 million views, highlighting a growing trend in social media where simple prompts inspire widespread engagement.

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